Harnessing AI for Competitive Advantage: A Responsible Approach

In this episode of Disambiguation, I had the pleasure of speaking with Rohan Sen, a data risk and privacy principal at PricewaterhouseCoopers US. Our discussion centered around the critical topic of responsible AI, a subject that is increasingly top of mind for business leaders as they navigate the complexities of AI adoption.

Rohan provided insights from a recent Responsible AI survey, which revealed that while a significant number of executives are adopting AI technologies, many are still grappling with the associated risks and governance challenges. Notably, only 58% of respondents had considered these risks, and a mere 14% felt they had made substantial progress in implementing responsible AI practices.

We explored the biggest challenges organizations face in establishing a responsible AI governance framework, including the lack of clarity around ownership and the need for effective stakeholder engagement. Rohan emphasized the importance of data quality and governance as foundational elements for successful AI initiatives.

Trust emerged as a recurring theme in our conversation. Rohan highlighted that building trust in AI requires transparency and a commitment to responsible practices. He also discussed how organizations can leverage responsible AI to gain a competitive advantage by demonstrating their commitment to ethical practices and stakeholder interests.

As we looked to the future, Rohan predicted that organizations would need to operationalize their responsible AI efforts and rethink their processes to fully harness the potential of AI technologies. He also recommended following thought leaders like Professor Ethan Malik for further insights into generative AI.

Overall, this episode provided valuable perspectives on the journey toward responsible AI, the importance of governance, and the need for organizations to adapt to the evolving landscape of AI technologies. Thank you for joining us, and I hope you found this discussion as enlightening as I did!