Alex Hormozi’s $100M Book Launch, JLo's Pretty Woman Moment AND the one thing sabotaging your business???

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What does J.Lo being denied entry into Chanel, Alex Hormozi’s 10-hour book launch, and Taylor Swift breaking YouTube records all have in common? Business lessons.

In this episode of Dirty Chats (where pop culture meets marketing), I talk:

• Jennifer Lopez’s Chanel snub in Istanbul → and why her relentless work ethic (and even her flops) should be every entrepreneur’s blueprint.
• Alex Hormozi’s insane $100M book launch strategy → from spending $5M+ on ads to a Guinness World Record, and what it teaches us about risk, ROI, and showing up messy but massive.
• Taylor Swift on the New Heights Podcast → 1.3M live viewers, buying back her masters, announcing her album with Travis Kelce, and what her moves reveal about relatability, hype, and partnership in business.
• The real secret to achieving more in business → why emotions are a waste of energy (my 14 yr old self didn't see this coming), how to take action even when fear creeps in, and why successful entrepreneurs don’t let feelings drive the car.

If you love marketing psychology, viral celebrity moments, and brutally honest entrepreneurial lessons, this one’s packed.

✨ You’ll hear how to turn rejection into opportunity, why “working harder than everyone else” isn’t cliché (it’s strategy), and how to stop letting emotions hijack your goals.

JOIN THE CHALLENGE HERE: https://polite-tree-993.myflodesk.com/mpna0u6zqi

BOOK YOUR DIRTY IN AN HOUR HERE:  https://dirtycopy.co/contact

Who am I? I'm Marisa Twentyman, founder of Dirty Copy, and a website copywriter for brands that don't do boring. 

So yes, I love writing for businesses, but as a former highschool teacher, I love teaching you how to write good copy...

...and more importantly, how to generate good copy from AI.