#2: A CASE STUDY: The rise (and fall?) of Candace Owens

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In this episode of Dirty Chats...

First up: Justin Bieber’s surprise album SWAG. Is it genius marketing? Is he sending a message about his marriage to Hailey? I’m decoding the lyrics, the launch, and why I’m  (mostly) rooting for the Biebers.

Then we dive deep into The Rise of Candace Owens. From getting fired to becoming one of the most polarizing - and magnetic - figures online, I break down the three-part strategy that’s fueling her mainstream relevance. Plus, why your brand actually NEEDS stronger opinions to get heard in 2025.

If you’ve been playing it safe with your content, this episode is for you. 

Hit play, have an opinion....and don’t forget to follow, rate, and review if you want more dirty marketing chats.