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Director's Cut: Rental - Back to Basics Ep. 7

Author
Idealease
Published
Thu 14 Aug 2025
Episode Link
None

Join hosts Charles Phillips and Jeffrey Pyra as they lay out the weekly KPMs and goals that keep top rental teams on track. Think simple, consistent activity that actually moves the numbers. No cram days. No wishful thinking. Just a rhythm you can repeat.

In this episode you will learn:
 • The daily activity formula that fills your pipeline
 • What qualifies a true “Ready to Rent” customer
 • How to hold the line at 85 percent physical utilization with a 95 percent dollar goal for Presidents Club
 • Why spreading prospecting across the week beats doing it all on Tuesday
 • The ideal revenue mix with half of monthly rental revenue from pure commercial customers

For access to the video click here

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