S1:Ep73 Immersive Tech & AI: Business Transformation in the Era of AR, VR & XR

In today’s episode, we’re diving into the Immersive Tech & AI. We’ll take a closer look at The Future of Business in the Era of AR, VR & XR, together with Albert Bengtson from Stockholm, Sweden - ex-senior leader at Apple, book author, and co-author of the 4C model.

As an entrepreneur, Albert founded several companies, one of which won Elon Musk’s annual Developer Challenge while still at PayPal. For more than a decade, he worked as an enterprise evangelist at a large multinational corporation, coaching and connecting intrapreneurial talent to drive purpose and impact in retail, banking, and logistics.

This conversation explores how Artificial Intelligence is reshaping immersive technologies like Augmented Reality (AR), Virtual Reality (VR), and Extended Reality (XR) - and what this means for business leaders who want to stay competitive in a fast-changing landscape.

🔑 Key Discussion Points

• How AI is making AR, VR, and XR experiences more intelligent, adaptive, and human-like
• Where real business value is being created with immersive technologies today vs. the hype around the metaverse
• Industries being disrupted by immersive tech (retail, healthcare, education) - and the next big frontiers
• The role of AI-powered digital humans and virtual assistants in customer service, training, and collaboration
• How AI-generated 3D environments and real-time video content are transforming immersive applications
• Balancing innovation with security, privacy, and ethical considerations.
• The three most crucial steps leaders must take today to prepare for the future of AI and immersive tech

If you’re a business leader, innovator, or entrepreneur looking to understand how AI + AR/VR/XR will drive growth and transformation in the coming years, this episode is packed with future-ready insights you can’t miss.

🔗 Connect with Albert on LinkedIn: https://www.linkedin.com/in/albertbengtson/
📕 Book "Principles of Intrapreneurial Capital": https://www.adlibris.com/se/e-bok/principles-of-intrapreneurial-capital-9789198838114

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About the host, Emi Olausson Fourounjieva
With over 20 years in IT, digital transformation, business growth & leadership, Emi specializes in turning challenges into opportunities for business expansion and personal well-being.
Her contributions have shaped success stories across the corporations and individuals, from driving digital growth, managing resources and leading teams in big companies to empowering leaders to unlock their inner power and succeed in this era of transformation.

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