Why Church Leaders Need to Choose a Niche (Even if They're Trying to Reach Everyone)

It's not hard to want to reach everyone when you're a church because ultimately that's what Jesus told us to do. However we should also be honest about the reality that we can't reach everyone on our own. Every church is called to reach a different group of people - it's a team game.

Focus is about less not more and by choosing a niche and target audience to reach on social media, you'll find that creating content comes much easier for you and your team.

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