Why Digital Audio Ads are Effective for Reaching Voters with John Fitzgerald DAX US

John Fitzgerald is EVP, AD Sales, DAX US part of Global Media & Entertainment Lmt and associated companies, and an audio ad expert. Digital audio ads expand the universe of people who can hear a candidate's message thanks to the proliferation of devices that can be used for real-time and on-demand listening. Digital audio ads can also be produced quickly and tweaked to personalize messages for targeted audiences.

We talk about:

• Politicians as brands and what they can learn from advertisers of trusted consumer products
• The unique characteristics of digital audio ads and where they are being heard
• Targeting opportunities for digital audio ads
• Why campaigns need to include advertising on podcasts to their media mix to reach niche audiences

#DAXUS #DigitalAudioAds #PoliticalAds #TargetingPoliticalAds

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