Speechwriting Best Practices and Mistakes with Dan Gerstein Gotham Ghostwriters

Dan Gerstein, CEO of Gotham Ghostwriters, shares his reflections about how and why elected officials, candidates, and advocates use ghostwriting services to create impactful speeches, books, op-eds, and other projects.

We talk about:

• Working with Governor Hochul on her State of the State book
• Sweet spot for the length of a live and video speech
• Use of humor in political communication
• How the language of politics has changed
• Mistakes speechwriters make when coming up with the right words to reach voters

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