Role of Dynamic Maps in Political Campaigns with Julia Bayer and Michelle Kinzer Esri

Julia Bayer, solution engineer National Government team  & Michelle Kinzer, Public Policy Team of Esri, join Deepak Puri, CEO of The Democracy Labs, to discuss the power of geographic information to gain a greater understanding of problems and as a means to engage voters in solutions. They emphasize we all share location and a sense of place, and maps can present facts and persuade viewers to broaden their view.

Deepak talks with Julia and Michelle about:

• What maps can communicate
• How GIS can be used by campaigns to visualize voter trends and identify new target demographics
• Why GIS tools are being used by more campaigns and government entities
• Using StoryMaps for persuasion to localize data and present a personalized view of issues
• Integrating visualization and dynamic maps into the dashboard driving campaign decisions 

@Esri @ThDemLabs #GIS #Maps #TargetingVoters #Visualization #Misinformation #Persuasion #Voters #PoliticalCampaigns

Esri.com

TheDemLabs.org