Matching Voter Files to Digital Identities with Ray Kingman Semcasting

Ray Kingman, CEO and Founder of Semcasting, a data service company, is taking voter files to the next level by including more relevant data to support digital marketing in political campaigns.  Their cookie-free approach uses IP delivery points, device information, email, and offline data and matches to online activity and other known voter characteristics. They are testing a digital activity scoring system and different new twists on the data to allow campaigns to create discussions with voters and not just display messages.

We talk about:

• Improving the reach of digital political ads
• Value of the constellation approach to finding voters
• Designing a more effective media mix to target and reach the desired audience
• Why understanding early voters means saving money on later media buys and improving outcomes
• Authorized use of voter files

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Semcasting.com