Management Structure Essential in Politics and Business with Matt Krayton Publitics

Matt Krayton, Founder of Publitics, shines a light on the need for a management structure in political campaigns as much as in a business. Starting from the digital perspective, Matt has developed the InfluenceIQ approach, a unified framework to break down silos for making better campaign decisions.

We talk about:

• Mechanisms for making decisions to execute on strategy
• Preparing for rapid response and when to do nothing
• Targeting voters across platforms and where to allocate resources
• Value of social listening for developing messages
• How to combat misinformation and disinformation and the need for third-party validation to push back
• Fighting disengagement of voters

#Publitics #PoliticalCampaigns #Voters #RapidResponse #Election2024

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