Creating Compelling Narratives Not Lists of Facts with Ineke Mushovic Wide Angle Research

Ineke Mushovic, Executive Director of Wide Angle Research and Republican Rule, and Deepak Puri, CEO of The Democracy Labs, agree that candidates from the top of the ballot to the bottom can productively use strong images and provocative ads to draw in voters and drive a call to action. The Wide Angle Research approach brings video and storytelling techniques to down-ballot races and advocates looking to educate and persuade.

Deepak and Ineke talk about:

• Use of political and advocacy ads to paint a dystopian view
• Need to tie issues together to make the point to voters
• Framing issues to tap into fear and an emotional response
• Using fear productively
• Making the argument in a concise and memorable way

@TheDemLabs #WideAngleResearch #PoliticalAds #VoterPersuasion

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