Convergence of Tactics for Reaching Voters with Molly Rima Hoopes VoterX

Molly Rima Hoopes, Senior Political Account Executive, Division D at VoterX, is working in the expanding arena where targeting and media offer new options for finding and persuading voters. Though traditional media buyers are still buying linear TV ads, cross-screen reach and targeting opportunities offer incremental reach for campaigns to find cord-cutters, deliver a call to action to specific audiences, and supply metrics about engagement for building relationships.  

We talk about:

• Cross-screen reach and need for appropriate creative for each viewing experience
• Programmatic social display ad buying on social media to reach beyond the base
• Rich media formats that have been developed to increase voter engagement
• Targeting opportunities to reach new and low-propensity voters
• How Influencer marketing is being used in political campaigns

#VoterX #PoliticalAds #DigitalAds #Fundraising #Organizing #VoterPersuasion #VoterEngagement #PoliticalCampaigns #Election2024

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