AI-Powered Programmatic Advertising Platform Optimizes Voter Targeting with Mark Positano StackAdapt

Mark Positano is the Head of Political at StackAdapt, a programmatic digital advertising buying platform. With a focus on advertising outside the "walled gardens" like Facebook and Google, StackAdapt uses AI and data analytics to optimize ad buying and targeting for political campaigns across a wide range of media properties and streaming platforms.

We talked about:

• Getting beyond micro-targeting using a more nuanced approach to targeting voters
• Growth of political digital ad budgets outpacing growth of traditional ad budgets
• Digital ad buying strategies
• How response to digital ads can inform traditional ad strategies
• Metrics of success of a digital ad campaign

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StackAdapt.com