The Power of Customer Reviews for Home Improvement Contractors

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Customer reviews aren’t just “nice-to-haves” anymore—they’re one of the most powerful tools in your marketing toolbox. In this episode of Digital Marketing for Contractors, Janet sits down with Arden, FatCat account manager, to talk about:

• Why 88% of people trust online reviews as much as personal recommendations
• How reviews boost your SEO and even impact Local Service Ads
• The role AI is playing in shaping how reviews show up online in 2025
• Practical tips to actually get more reviews (timing, QR codes, staff training & automation)
• How to respond to both good and bad reviews without hurting your brand

If you’re a contractor trying to win more leads, this episode is packed with tactical advice you can use right away.

Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.