38. Maximizing Manufacturer Leads Through Digital Campaigns

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In this episode, Janet and Caitlyn break down a powerful yet underutilized strategy for lead generation: integrating manufacturer leads into your digital marketing campaigns. Perfect for home improvement businesses in growth or scale mode, this episode outlines how to go beyond word-of-mouth and aggregator leads by partnering more effectively with product manufacturers.

Key Takeaways:

• What manufacturer leads are and why they’re so valuable.
• How to build meaningful relationships with your manufacturer reps.
• Unlocking co-op marketing dollars (that manufacturers don’t advertise!).
• Creating product-specific landing pages and optimizing with SEO and PPC.
• Leveraging social media and retargeting to stay top-of-mind with interested buyers.
• Why this strategy supports scalable, smart growth—often without increasing ad spend.

Whether you're already getting manufacturer leads or just discovering the potential, this episode is packed with actionable insights.

Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.