30. SEO & PPC: Basics for Boosting Online Visibility

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This episode is part of a 2-part series of “Build, Grow, Dominate: Marketing Strategies for Every Stage of Your Home Improvement Business,” created and hosted by the digital marketing experts at FatCat Strategies — a full-service agency based in Raleigh, North Carolina, that specializes in helping home improvement contractors grow, scale, and dominate their local markets.

In this first installment of the series, hosts Janet (Founder & Managing Partner) and Caitlin Noble (Co-owner & Head of Client Services) break down the essential marketing question that every contractor faces at some point: “Should I invest in SEO or PPC?”

Spoiler alert: It’s not an either-or — it's both. But understanding the how, when, and why behind each strategy is the key to unlocking real business growth.

Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.