Referral Management: Holistic Innovation for Hospital Lead Generation and Patient Engagement

Hospitals are investing heavily in marketing campaigns to attract new patients, yet every day countless “warm leads”  walk out of the front door, never to be heard from again. At the same time, huge investments are being made to improve the patient experience through better communications and engagement. This is why referral management represents a massive value opportunity.

Jacob Heitler joined Greg Kefer in the Digital Conversations studio to discuss how innovators are addressing Referral Management. Conversational chatbots that start the engagement process before a patient leaves the building are helping them follow through on their discharge instructions and get proper care. This in turn reduces readmissions and builds a tight, long-term patient-provider relationship.