#48, How to hijack the news as a B2B tech vendor with Suzie Evershed, Corporate Communications, Secureworks

You're a tech vendor. A story just broke that you could provide valuable insight on. But how do you hijack the news? Tune into the conversation between Jennifer Mowat, CEO at Babel PR, and Susie Evershed, Corporate Communications EMEA at Secureworks, as they dig into questions like:

- What do journalists want to hear?
- What would add value to the conversation?
- Is it always about being the first to the punch?
- What do you if your comment doesn't get picked up?