93. Transforming insights to action with Visa
- Author
- Dig Insights
- Published
- Wed 17 Jan 2024
- Episode Link
- https://share.transistor.fm/s/d7046ac8
On this week’s episode of the podcast, Jess sits down with Michael Nevski, Director of Global Insights at Visa. Learn all about Michael’s background in marketing, client insights, and product management. We dig into the creation and impact of Visa’s Spending Momentum Index (SMI), a new way to learn and understand the health of consumer spending and their impact in driving economic trends.
Tune in to learn:
- How SMI was created from start to finish, from a concept to launch
- How collaboration and education were key in overcoming barriers and gaining stakeholder support
- The impact of uncertainty, inflation, and global events on the insights industry
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