83. What is elegant disruption?

"How can you navigate the fine line between disruption and destruction?"

Paul Gaudette, CEO and co-founder of Dig Insights, engages in a captivating conversation with Melinda Lehman, founder of the strategic innovation design firm Gig Inc. Together, they explore the fascinating world of innovation.

Tune in to learn:

• Best practices for innovating within your specific market
• Strategies for creating innovations that propel and disrupt the market, without causing destruction
• The art of adapting to market changes and incorporating them into your brand's innovation journey.

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