77. How to Make PR Fun

"How can we reinvent old school PR so that it is both fun and effective?"

Amanda Alvaro, President and Co-Founder of Pomp & Circumstance, joins guest host Paul Gaudette, CEO of Dig Insights, to bust some myths about PR, talk creativity, and discuss what makes a campaign effective.

In this episode we cover:
- How brands are stretching marketing dollars with launch events
- How to know if a creative campaign will be effective
- How PR is so much more than a press release

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