76. How to Build Customer Loyalty

"How can you build customer loyalty?"

Lia Grimberg, Principal and Consultant at Radicle Loyalty and Marcie Connan, EVP at Dig Insights, join Meagan this week to talk about Canadian Tire paper money, the Prime examples of loyalty programs, all things customer loyalty. 

In this episode we cover:

• How to encourage customer behaviour through loyalty programs
• What customers value from brands
• The consumer experience of loyalty programs

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