74. How to Localize a Global Brand

"How do you make a global brand work in hyper localized markets?"

Sarah Soteroff, Sr PR Manager (US & Canada) at Too Good To Go joins us this week to talk about the food waste revolution, hyper localized comms, and bringing a European concept into a North American market.

In this episode Sarah tells us about:

• Educating consumers on food waste via promoting cost savings
• Working across B2B and B2C
• How motivations for purchase differ between geographies

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