38. Richard Ng @ Advanced GG on Marketing in the Supplement Space, Creating a Differentiated Brand and Finding a Winning Package Design
- Author
- Dig Insights
- Published
- Tue 12 Apr 2022
- Episode Link
- https://share.transistor.fm/s/2c6f3d28
Let’s make some noise for our newest guest of this week’s episode of Dig In. Richard Ng is probably one of the smartest guys we know, who also happens to be an expert in marketing, PR and market research. As a Marketing Director at Advanced GG, a performance supplement brand for gamers, business professionals and beyond, Richard leverages his market research experience to lead Advanced’s marketing strategy. Ian sat down with Richard to talk about all things marketing and insight within the CPG and supplements landscape, as well as discuss the project Advanced did with Dig and Upsiide.
Tune in to learn:
- How Richard joined Advanced and why
- Nootropic supplements, bio-hacking, and other key trends in the energy and supplement spaces
- How Advanced leverages its unique selling points (USPs) and data to stand out from the competition
- How Advanced worked with Upsiide to find a winning package design for their new RTD product and the key insights they discovered
- Richard’s predictions for the future of Advanced and where he sees the company go next
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