37. Ed @ Olipop on Omnichannel Distribution & A New Way of Measuring Success

We’ve brought Ed, Category & Business Insights Manager @ Olipop, back on the pod this week. Last time we covered hot topics for a growing CPG business like flavor innovation, gathering insights, and building teams. This time, we go team into omnichannel distribution and why it makes up the backbone of their business strategy. Tune in to learn:

• What ‘omnichannel’ means at Olipop and why it’s a core tenet of their strategy as a business
• The benefits of committing to an omnichannel distribution approach
• Why retail data is a bit of a “mastered science” and what types of data absolutely aren’t mastered just yet
• What Ed and his team has discovered about how retail sales impact DTC sales, and vice versa?
• How Olipop structures their business insights function to drive alignment and lots of learning
• The new flavor Olipop is about to launch :)

Show Ed some love and give this episode a listen! And if you’re in the states, feel free to use his promo code ‘EDTWENTY’ to get 20% off an order at drinkolipop.com.
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