31. Hilton Barbour on Empathy in Remote Working, Aligning Strategy & Corporate Culture, and The Great Resignation

Hilton Barbour, seasoned marketer and perhaps the most eloquent guy we’ve ever spoken to, is back for our first episode of Dig In in 2022. This 30-minute episode is a transparent and honest look at what positive corporate culture should mean for today’s workforce. Tune in to hear Hilton and Ian discuss:

- How to show genuine empathy to employees in our new working reality
- How to turn what used to be implicit to your organization (because we were all together) into explicit decisions and actions
- Why it’s important to recognize that workplace culture means something different for introverts versus extroverts
- Why a lot of positive company culture comes down to trust, and how you can build that trust remotely
- The importance of aligning business strategy to your company culture
- How the rhetoric that leadership uses around remote working breaks employee trust
- The silver lining of Covid’s impact on businesses
- The importance of purpose and vision when it comes to building positive company cultures