3. Mark @ eatbigfish on Sustainability in Brand Marketing

Sustainability is a highly complex and debatable topic today. In today's episode, our Director of Marketing & Communications Meagan Healey speaks to Mark Barden, a partner and co-founder of brand consultancy eatbigfish. In this lively conversation, they discuss:

- how to approach the conversation about sustainability in branding

- how to build sustainability into marketing and what brands did well in telling a compelling sustainability story

- how to market sustainability as a challenger brand