23. Risa @ Tyson Foods on Why Researchers Should Be Strategists

Risa Duesing is the VP of Consumer Insights, Analytics, and Sensory at Tyson Foods. Tune in to learn:

• why getting an MBA helped her be a better research
• the ways in which Risa fosters creative and strategic thinking in her team members
• how she trains her team to be better storytellers
• how to effectively choose a research methodology through risk assessment
• the ways she's attempting to 'predict' the future for her customer, in a world that's entirely unpredictable