21. Clodagh @ Coca-Cola on Creativity in Innovation Research

Clodagh Forde, Senior Manager of Human Insights at Coca-Cola was a delight to have on the podcast. Meagan chats to Clodagh about:

• How she ended up in research, and then innovation, and then research again
• Why she's a better researcher because of her time spent working in creativity and innovation
• How she brought design thinking to her research practices
• The impact of a few key mentors on her career trajectory
• The rationale behind Coca-Cola's consolidation of 450 global brands to 180
• How she and her cross-functional team are assessing research tools for the business's innovation practice
• The distinction between human and consumer insights within Coca-Cola