19. Walid @ Coca-Cola on Prioritizing Human Understanding for 2022
- Author
- Dig Insights
- Published
- Wed 22 Sep 2021
- Episode Link
- https://share.transistor.fm/s/82237534
In today's episode you'll learn:
- How Walid is planning for success in 2022
- The importance of integrating observational data into research strategy
- Why Coca-Cola rebranded their research function to 'human insights'
- why Walid believes we're seeing a resurrection of retail, and what other industries can learn from it
- His predictions for the future of in-store shopping
