122. How Cheetos turned messy fingers into an award-winning brand platform
- Author
- Dig Insights
- Published
- Wed 11 Jun 2025
- Episode Link
- https://share.transistor.fm/s/c15d74b9
On this week’s episode, host Jess Gaedeke is joined by Brodie Dunn, Director of Strategic Insights at PepsiCo Foods North America, to explore how empathy earns you a seat at the table (and keeps it), why embracing the mess made Cheetos a cultural icon, and what it really takes to turn Super Bowl ads into long-term brand platforms.
