12. Justin @ Aurora Cannabis on How to Approach Research in a Fast-Changing Category
- Author
- Dig Insights
- Published
- Thu 29 Jul 2021
- Episode Link
- https://share.transistor.fm/s/0e9aaa9c
In this week's episode of Dig In, we go deep with Justin Pray, Senior Consumer Insights Manager @ Aurora Cannabis.
Justin chats all things cannabis, walking us through his approach to consumer insights in a category with limited 'sources of truth', the challenges of building brand affinity and equity within the space, building the right research tech stack, and more. Enjoy!
