112. Dig (In)spiration: Why the best campaigns make us rethink what we know

In this week’s Dig (In)spiration, host Jess Gaedeke reflects on her conversation with Denise Siebert, Design Officer at 3M, on the cultural impact of the Like a Girl campaign—how it went beyond advertising to reshape social narratives, how working under pressure led to a more powerful, intuitive creative process, and why diverse representation in design is essential for meaningful consumer connections.