110. Dig (In)spiration: Gen AI and the new era of hyper-personalized marketing

On this week’s Dig Inspiration, Jess Gaedeke reflects on her conversation with Anish Raul, Senior Marketing Lead at Sling TV, on Anish’s initiative to use AI creatively to innovate in marketing, how brands are leveraging Gen AI to provide personalized experiences at scale, and the importance of seamless, platform-agnostic customer experiences to build loyalty.