103. How to really hear consumers in 2024
- Author
- Dig Insights
- Published
- Wed 26 Jun 2024
- Episode Link
- https://share.transistor.fm/s/c3d80cac
It’s our season 2 finale and we’ve got a special episode of Dig In. Join our very own Frank Serpico and Patricia King in their conversation with Risa Duesing, VP, Global Head of Consumer Insights at Kraft Heinz all about the pros and cons of tech-enabled and online qualitative research, examples of how Kraft and Dig are marrying qual and quant to achieve better insights, and the multiple ways that qual can be used to push business decisions.
