Dig In
Welcome to Dig In, the podcast brought to you by the minds at Dig Insights. We're interviewing some of the most inspiring brand professionals in marketing, innovation, and insights to discover the story behind the story of their most exciting innovations.
- Update frequency
- every 8 days
- Average duration
- 27 minutes
- Episodes
- 144
- Years Active
- 2021 - 2025
124. Dig (In)spiration: The redesign lesson every legacy brand should learn
In our final episode of season 3 of Dig In, Jess Gaedeke reflects on her conversation with Marat Fleytlikh, Director of Consumer Insights at Perdue Farms, on why you shouldn't fix what isn't broken w…
124. How insights helped Classico evolve without losing its core brand identity
On this week’s episode, host Jess Gaedeke is joined by Marat Fleytlikh, Director of Consumer Insights at Perdue Farms, to explore how to strike the right balance between refreshing design without los…
123. Dig (In)spiration: How one moment transformed cross-functional teams at Danone
In this week’s Dig (In)spiration, Jess Gaedeke reflects on her conversation with Liz Ackerley, Senior Director of Strategic Insights & Analytics at Danone, on how real consumer stories can shift mind…
123. Why consumer empathy is Danone’s new growth engine
On this week’s episode, Jess Gaedeke is joined by Elizabeth Ackerley, Senior Director of Strategic Insights & Analytics at Danone, to talk about how her team sparked a global empathy movement through…
122. Dig (In)spiration: How Cheetos became top-tier in branding
In this week’s Dig (In)spiration, Jess reflects on her conversation with Brodie Dunn, Brodie Dunn, Director of Strategic Insights at PepsiCo Foods North America, on how the iconic Cheetle (Cheeto dus…
122. How Cheetos turned messy fingers into an award-winning brand platform
On this week’s episode, host Jess Gaedeke is joined by Brodie Dunn, Director of Strategic Insights at PepsiCo Foods North America, to explore how empathy earns you a seat at the table (and keeps it),…
121. Dig (In)spiration: How embracing uncertainty drives smarter global expansion
In this week’s Dig (In)spiration, Jess Gaedeke reflects on her conversation with Jo Lepore, EVP of Global Market Expansion & Foresight at Dig Insights, on how understanding market nuances is critical…
121. How Jo Lepore uses foresight to power smarter global expansion
On this week’s episode, host Jess Gaedeke is joined by Jo Lepore, Dig Insights new EVP of Global Market Expansion & Foresight, to explore how foresight fuels smarter strategy, why market expansion is…
120. Dig (In)spiration: Why the right insights are the key to completing the revenue puzzle
In this week’s Dig (In)spiration, Jess Gaedeke reflects on her conversation with Ronda Slaven, VP of Market Insights & Competitive Intelligence at Synchrony, on how a long-running shopper study turne…
120. How Synchrony turned one shopper study into a business-building insights program
On this week’s episode, Jess Gaedeke is joined by Ronda Slaven, VP of Market Insights & Competitive Intelligence at Synchrony, to explore how a one-off research study turned into a 13-year insights p…
119. Dig (In)spiration: How shopper empathy drove smarter decisions at General Mills
In this week’s Dig (In)spiration, Jess Gaedeke reflects on her conversation with Khary Campbell, VP of Consumer Research & Insights at Comcast, on how creating in-context learning capabilities like v…
119. How General Mills used virtual reality shelf testing to accelerate innovation
On this week’s episode, host Jess Gaedeke is joined by Khary Campbell, VP of Consumer Research & Insights at Comcast, to explore how immersive, in-context learning unlocked innovation at General Mill…
118. Dig (In)spiration: How PepsiCo redefined equity with global impact
In this week’s Dig (In)spiration, Jess Gaedeke reflects on her conversation with Nick Graham, former Head of Insights & Analytics at Mondelēz and PepsiCo, on how defining equity with conviction laid …
118. How Nick Graham bridged the gap between global strategy and local consumer needs
On this week’s episode, host Jess Gaedeke is joined by Nick Graham, former Head of Insights & Analytics at PepsiCo and Mondelēz, to explore how truly lasting transformation begins with understanding …
117. Dig (In)spiration: Sexy shopper insights and the power of the purchase moment
In this week’s Dig (In)spiration, Jess Gaedeke reflects on her conversation with Anna Estlund, Senior Director of Insights & Strategy at Pernod Ricard, on how building empathy in context can align gl…
117. How shopper insights helped Pernod Ricard stand out in a crowded RTD market
On this week’s episode, host Jess Gaedeke is joined by Anna Estlund, Senior Director of Insights & Strategy at Pernod Ricard, to explore how the team navigated the canned cocktail boom by rooting str…
116. Dig (In)spiration: How visual storytelling brings iconic brands to life
In this week’s Dig (In)spiration, host Jess Gaedeke reflects on her conversation with Ron Burrage—former head of design at PepsiCo, Hershey, and P&G—on the creative power of design in brand revitaliz…
116. How Hershey’s Kisses became a masterclass in brand reinvention
On this week’s episode, host Jess Gaedeke is joined by Ron Burrage, design industry veteran and strategist at goDutch to explore the lessons learn from the Hershey’s Kisses brand refresh, how cross-f…
115. Dig (In)spiration: How emotional insights unlock smarter marketing
In this week’s Dig (In)spiration, host Jess Gaedeke reflects on her conversation with Jorge Calvachi, Director of Insights at La-Z-Boy, on the power of emotional connection in brand building—how tapp…
115. How La-Z-Boy built an insights function that transformed the brand
On this week’s episode, host Jess Gaedeke is joined by Jorge Calvachi, Director of Insights at La-Z-Boy, to discuss how building a consumer-first insights function transformed the iconic brand. They …