Referral Marketing, Networking, and Practical Skills in Trades

In this episode, Lisa McGrath and Derek Morgan explore referral marketing, emphasizing a referral mindset, networking, and the soft sales approach. They discuss AI integration in sales and the role of trust in referrals. Derek shares insights on industry-specific language and marketing communication. The conversation covers societal changes, business communication, and global HR perspectives. They also touch on cultural concerns, travel in Australia, and a new mobile app for tradies. The episode wraps up with discussions on practical and critical thinking, media's impact on parenting, and business scheduling and tax deductions.

(0:19) Introduction and Referral Marketing Insights
(1:52) Building a Referral Mindset and Networking
(4:33) The Soft Sales Approach in Business
(6:01) Networking and AI in Sales Strategies
(11:04) The Role of Trust in Referrals
(13:45) Derek's Background and Industry Language
(17:31) Communicating Effectively in Marketing
(20:20) Societal Changes and Business Communication
(24:26) Tradies, HR, and Safety Global Perspectives
(25:57) Cultural Concerns and Travel to Australia
(30:08) Practical Thinking in Trades
(33:31) Emphasizing Critical Thinking Skills
(35:12) Parenting, Media Influence, and Social Consequences
(39:09) Launch of New Mobile App for Tradies
(40:01) Business Scheduling and Tax Deductions