#212: Four Phases of a Gold Rush.

In the run up to Apple’s media event on March 9th I keep hearing the phrase ‘Gold Rush’ over and over again. Today I unpack that concept and whether it might apply to the Apple Watch.

The Phases of Gold Rush:

• The Rumor


• The Legend


• The Rush


• The Reality

Luck = Opportunity + Preparation

• My WatchKit Series


• Scott Forstall, “Whole new Gold Rush”


• The California Gold Rush


• Trism


• WatchCon 2

There is unfortunately no shortcut to gaining expertise in a subject. You can only truly understand something by working on it, by immersing yourself in it, by building terrible prototypes and throwing them away. You cannot throw away what you haven’t made.