Luxury next frontier: How Hermes surpassed LVMH with storytelling

In a surprising market shift, Hermès has overtaken LVMH in valuation — but the real story isn’t about numbers. It’s about the future of luxury itself.This episode unpacks how Hermès, once seen as too niche or too quiet, is now defining the new codes of desirability: restraint over reach, discretion over domination, and timelessness over trend.What can the rest of the luxury world learn from this? And is LVMH’s playbook still relevant in a post-hype era?A must-listen for anyone who cares about power, perception, and the next chapter in luxury strategy.

• “Hermès didn’t win by scaling. It won by staying still.”
• “In a world obsessed with speed, Hermès built desire through silence.”
• “LVMH mastered reach. Hermès mastered restraint.”
• “The future of luxury belongs to brands that whisper, not shout.”
• “True value isn’t built through visibility — it’s built through invisibility.”