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Design Different - Podcast

Design Different

For independent thinkers in design and business.

Design Different is a podcast for experienced designers ready to build something of their own, and for founders who understand that design isn’t just decoration: it’s how your business works.

With decades of global experience across agencies, corporates, and independent studios, Jake Burdess breaks down what makes creative work not just look good, but actually work.

Expect thoughtful takes on systems, strategy, and the realities of modern design - all without the hype. Whether you’re building your own practice or your own company, this show will help you think more clearly and design more deliberately.

Clarity. Systems. Design that works.

Education Entrepreneur Learning Business Design Courses Lifestyle Entrepreneurship Arts
Update frequency
every 7 days
Average duration
10 minutes
Episodes
25
Years Active
2025
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DD0025 - Why Great Design Might Mean Being Temporarily Unpopular

DD0025 - Why Great Design Might Mean Being Temporarily Unpopular

In this episode of Design Different, Jake dives deep into why truly effective design sometimes requires making decisions that aren't immediately popular. He explores why the most valuable insights ar…

00:07:38  |   Thu 10 Jul 2025
DD0024 - Creative Rut Reset: Two Paths to Reignite Your Work

DD0024 - Creative Rut Reset: Two Paths to Reignite Your Work

Hitting that quiet plateau where the work keeps rolling but the spark feels dim? In this episode, Jake dissects why mid-career designers and founders drift into creative inertia, and why the usual pr…

00:08:48  |   Thu 03 Jul 2025
DD0023 - Design After AI: How to Stay Irreplaceable by 2030

DD0023 - Design After AI: How to Stay Irreplaceable by 2030

AI is rapidly swallowing up the repetitive parts of design work—wireframes, layout tweaks, content variants. So where does that leave you as a designer?

In this solo episode, Jake breaks down what des…

00:08:36  |   Thu 26 Jun 2025
DD0022 - Design at a Crossroads: Thriving in the 2025 AI Revolution

DD0022 - Design at a Crossroads: Thriving in the 2025 AI Revolution

Design is at a pivotal crossroads in 2025. AI is dramatically reshaping our tools, redefining our roles, and transforming our industry. In this deeply reflective and extensive episode, I'll explore i…

00:08:45  |   Thu 19 Jun 2025
DD0021 - Why Great Design Leadership Starts with Systems, Not Just Taste

DD0021 - Why Great Design Leadership Starts with Systems, Not Just Taste

In this episode, I explore a big shift in how I think about design leadership. It's not just about having great taste or a strong creative vision. Those things matter, but they don't scale. What does…

00:07:08  |   Thu 12 Jun 2025
DD0020 - A Chat with Matt Turnbull from Vocal

DD0020 - A Chat with Matt Turnbull from Vocal

In this episode of Design Different, I talk with Matt Turnbull. A thoughtful product designer and former freelance colleague, Matt and I chat about about navigating change in the creative world. We e…

01:29:51  |   Thu 05 Jun 2025
DD0019 - Why Your Creative Freedom Depends on Having a System

DD0019 - Why Your Creative Freedom Depends on Having a System

In this episode, we unravel one of the biggest myths in design: that creativity means total freedom. Drawing on lessons from traditional graphic design, UX strategy, and two decades of real-world pra…

00:07:41  |   Thu 29 May 2025
DD0018 - Decision Logic: The Missing Layer in Your Design System

DD0018 - Decision Logic: The Missing Layer in Your Design System

In this episode, we dig into a problem no one talks about enough: the lack of decision clarity in modern design teams. It’s not that we don’t collaborate. It’s that no one knows who’s making the fina…

00:06:05  |   Thu 22 May 2025
DD0017 - From Motion to Meaning: Building Momentum in a World Obsessed with Speed

DD0017 - From Motion to Meaning: Building Momentum in a World Obsessed with Speed

Speed looks productive. It flatters the roadmap. It makes teams feel like they’re moving. But what if all that motion isn’t getting you anywhere?

In this episode, Jake unpacks the critical difference …

00:04:31  |   Thu 15 May 2025
DD0016 - Design ROI: Turning Pixels into Profits

DD0016 - Design ROI: Turning Pixels into Profits

Design can be the strongest growth lever in your business—if you know how to prove it. In this episode Jake breaks down the concrete framework he uses with founders to translate pixels into profit. Y…

00:06:23  |   Thu 08 May 2025
DD0015 - Design Systems That Breathe: How to Keep Yours Alive

DD0015 - Design Systems That Breathe: How to Keep Yours Alive

Most design systems launch in a blaze of excitement, then fade into cluttered folders and copy-pasted code. In this episode of Design Different I explain why that slow decay happens, how to run a des…

00:07:53  |   Thu 01 May 2025
DD0014 - Start Less. Finish More.

DD0014 - Start Less. Finish More.

Designers are brilliant at starting things, but finishing? That’s where everything stalls. In this episode, Jake unpacks why so many creative projects die unfinished, and what indie hackers get right…

00:05:05  |   Thu 24 Apr 2025
DD0013 - Your Work Is Good. Your Message Isn’t Clear.

DD0013 - Your Work Is Good. Your Message Isn’t Clear.

Why do great designers struggle to sell themselves, and why do polished brands fall apart the moment they go online? In this episode, we explore the deeper systems failure at the heart of both proble…

00:07:19  |   Thu 17 Apr 2025
DD0012 - From Chaos to Clarity: Why Systems Make Creative Work Better, Not Worse

DD0012 - From Chaos to Clarity: Why Systems Make Creative Work Better, Not Worse

Creative work often feels chaotic, and design systems often get mistaken for rigid templates. In this episode, we explore what’s really behind the friction, and how the right systems can transform no…

00:07:37  |   Thu 10 Apr 2025
DD0011 - Design as Leadership: Why Thinking Like a Designer Changes Everything

DD0011 - Design as Leadership: Why Thinking Like a Designer Changes Everything

Design isn’t about visuals, and strategy isn’t a deliverable. In this special episode, we explore how thinking like a designer and making strategy a core leadership practice helps founders, creative …

00:09:18  |   Thu 03 Apr 2025
DD0010 - Clarity and Consequence: What Makes Design Actually Work

DD0010 - Clarity and Consequence: What Makes Design Actually Work

Design isn't just about how something looks — it's about what it enables. In this episode, we unpack why clarity is the most undervalued skill in modern design and explore how real design impact is m…

00:07:57  |   Thu 27 Mar 2025
DD0009 - Good Designers Think in Screens. Great Ones Think in Sequences.

DD0009 - Good Designers Think in Screens. Great Ones Think in Sequences.

Most designers focus on the screen in front of them. Great designers focus on the flow between them. In this episode, we unpack why designing in sequences — not just snapshots — separates real experi…

00:05:59  |   Thu 20 Mar 2025
DD0008 - Why You Don’t Need to Be Original to Be Successful in Design

DD0008 - Why You Don’t Need to Be Original to Be Successful in Design

There’s a persistent myth in the design industry that success depends on being relentlessly original. In this episode, we challenge that belief and explore why the most successful designers are often…

00:07:47  |   Thu 13 Mar 2025
DD0007 - Designing for Human Habits (Not Just Usability)

DD0007 - Designing for Human Habits (Not Just Usability)

Usability makes something easy to use. But habit is what brings people back. In this episode, we go beyond clicks and clean UI to explore how designers can align with real human behaviour. Learn how …

00:07:54  |   Thu 06 Mar 2025
DD0006 - How to Build Your First Design System (Even if You’re Solo)

DD0006 - How to Build Your First Design System (Even if You’re Solo)

Design systems aren’t just for big teams. In this episode, we break down how solo designers can build lightweight, practical systems that save time, reduce errors, and bring structure to their work. …

00:07:25  |   Thu 27 Feb 2025
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