Dental SEO 101 - Critical Updates and How to Be Found on SearchGPT

Episode 4 of the Dental SEO 101 Podcast is packed with can’t-miss news and actionable tips to help dental practices like yours stay sharp, compliant, and ahead of the competition.

Here’s a quick rundown of what we covered:

🚨 New FTC Review Guidelines = Big Fines

• FTC has dropped new review regulations with penalties of up to $50,000 per violation for fake, paid, or suppressed reviews—even if they’re AI-generated or come from insiders.
• Your best move: Keep reviews authentic and never incentivize with discounts or gifts.

😬 6 SEO Practices to Stop ASAP

We break down what’s outdated and risky for your website, including:

• Buying expired domains for SEO benefit (doesn’t work anymore!)
• Purchasing links solely for rankings
• Keyword stuffing (Google’s smarter than that)
• Copying competitors—be unique and add your expertise
• Adding content “for Google” instead of your patients
• Blindly following broad SEO case studies without considering your unique situation

🏆 What Sets Top Dental Sites Apart?

Learn the secrets from the most successful local practices:

• Show genuine personality and real patient moments on your website
• Keep your Google Business Profile fresh (including updating hours and posting photos!)
• Respond to every review, personalize your thanks, and always handle negatives gracefully
• Be active and authentic on social media—show your practice culture

📱 SEO News You Need to Know

• SearchGPT is coming: It uses Bing, not Google! Make sure your site is indexed on Bing to maximize future AI search referrals.
• Core Web Vitals: Don’t obsess—focus on good user experience, not perfection.
• Content length myths: There’s no magic word count. Unique, valuable content wins, whether it’s short or long.
• SEO tools: Use them wisely, but don’t rely on them entirely. Real-world experience matters most.

💬 Got Questions?

We love answering your SEO questions—email them to [email protected] for a chance to be featured on the next episode!

Listen to Episode 4 now for the full insights and more practical tips to empower your dental practice’s online presence.

• (00:35) - A fake review could cost you $50,000
  


• (02:18) - Real-world examples of fake review fines
  


• (02:43) - Six SEO practices you need to stop right now
  


• (02:57) - Expired domains - the pros and cons
  


• (04:12) - Buying paid links
  


• (05:05) - Adding the meta index follow
  


• (05:31) - Scraping Google search features
  


• (06:03) - Questionable keyword use
  


• (06:47) - Copying your competitors
  


• (08:21) - Case Study Limitations in SEO
  


• (11:04) - Engaging Dental Website Tips
  


• (12:15) - Maintain your Google Business Profile
  


• (13:41) - How to handle positive reviews properly
  


• (14:12) - How to handle a negative review properly
  


• (15:05) - Leveraging community involvement
  


• (16:30) - Dental website URL best practices
  


• (17:16) - The importance of site health
  


• (19:14) - Ideal content length for SEO
  


• (20:43) - Over-reliance on SEO tool metrics
  


• (23:04) - How to be found in Search GPT