Reducing Marketing with Caroline Crawford

Caroline helps business leaders with aligning marketing initiatives effectively to achieve overarching business goals. She is a seasoned marketing and communications expert with a 13-year successful track record of blending the visionary with the integrator.

After seeing first hand how the marketing industry fuels shiny object syndrome, Caroline founded Cultiveight to address challenges faced by businesses such as limited resources and market pressures. Caroline is on a mission of supporting more business leaders to secure an integrated marketing approach that goes beyond typical marketing gimmicks.

During the interview, we discuss…

• what successful marketing looks like
• how to make integrated marketing strategies work
• bullsh*t marketing gimmicks & pitfalls
• how cutting your marketing efforts in half can lead to new leads
• what consistency entails

Connect after the interview…

• Website: https://www.cultiveightcommunications.com
• LinkedIn: www.linkedin.com/in/ccrawford22
• Instagram: https://www.instagram.com/cultiveightcomms
• Get Caroline’s “3-Step Guide to Cultivate Your Competitive Edge” - https://www.cultiveightcommunications.com/competitive-marketing-guide

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Allison Dunn

• Executive Business Coach
• Deliberate Directions + Executive Business Coaching + Training Center
• 3003 W Main Street, Suite 110, Boise ID 83702
• (208) 350-6551
• Website https://www.deliberatedirections.com
• LinkedIn https://www.linkedin.com/in/allisondunn
• Podcast https://podcasts.apple.com/us/podcast/deliberate-leaders-podcast-with-allison-dunn/id1500464675