1. EachPod

There Are No Safe Bets in Business Anymore

Author
Peter Maddison and Dave Sharrock
Published
Thu 03 Jul 2025
Episode Link
None

In this episode, Dave and Peter explore why "safe bets" in business can be the riskiest moves today. They unpack the shift from long-term plans to fast, testable experiments, and why companies must embrace uncertainty to stay competitive. Topics include digital transformation pitfalls, cultural resistance to change, and the importance of alignment over tech.

Key takeaways:

  • Shorter cycles are essential
  • There are no safe bets anymore
  • Alignment matters more than technology

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