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Exploring the six myths of product development

Author
Peter Maddison and Dave Sharrock
Published
Wed 06 Sep 2023
Episode Link
None

Are you ready to challenge conventional wisdom and reexamine your understanding of product development? This episode promises to do just that, as we unravel the misconceptions highlighted in the Harvard Business Review article, 'Six Myths of Product Development.' We'll share insights on how these myths, often carried over from physical manufacturing to the digital sphere, can lead to a misallocation of resources and stifle innovation.

This week's takeaways:

  • The economics of cost saving and optimization can have a detrimental effect on digital product development. 
  • The mindset of "plan to create options" is essential for digital product development. 
  • The lessons learned from digital product development can be applied to other areas of the business, such as operations.


Resources:
Six Myths of Product Development- https://hbr.org/2012/05/six-myths-of-product-development

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