Episode 38: When not to chase shiny logos

Send us a text

Peter and Alex discuss founder-led sales mistake #2: Spending too much time on bad-fit leads. 

They dive into:

• What makes a bad-fit lead? 
• How do you qualify for fit and what questions can you ask to get clarity around this?
• When are some examples you may continue working with non-ICP customers? 
• How do you know when to eject out of a deal midstream?

Support the show

To get more sales advice from Peter, Subscribe to his YouTube Channel, check out Peter Ahn Sales School and purchase Peter's newly published book, Unlocking Authentic Sales!