Decoding AI for Marketing

Wade Foster, CEO and cofounder of Zapier, says the next frontier for marketers isn’t just shiny AI agents, but practical AI workflows. By weaving automation and intelligence into the systems teams al…

Sandeep Menon, cofounder at Auxia, says AI is quickly enabling the marketing industry to enter the age of “supermarketers” - where individuals can do the jobs of all different kinds of specialized ma…

Paul Yacoubian, founder and CEO at Copy.ai, is on a mission to cut down go-to-market bloat. One big way that AI can help marketers, especially at larger organizations, is in creating standardized con…

Steve Erbentraut, Managing Director at Marketbridge, works with clients every day in highly regulated industries who are caught in a tug of war: innovate with AI enough to beat out the competition, b…

Vikrant Batra, cofounder of Maximon.ai and former CMO at HP, says that if you aren’t already well on your way in your AI journey, your marketing organization is in serious trouble. He details why he …

Mark Polyak, Chief Product and Technology Officer at MINT.ai, says that embedding agents is transforming every step of the advertising resource management process. He explains how his background in c…

Doug McColgin, Director of Marketing Strategy at UScellular, says that AI tools aren't enough to build an effective marketing strategy. As more and more companies adopt AI, the playing field will be …

Jen Kattula, CMO at Microsoft Advertising, has been testing out ways to improve the jobs of marketers through AI - while at the same time trying to improve organizational effectiveness. She shares us…

Paul Roetzer, founder and CEO of Marketing AI Institute and Smarter X, left his agency world behind and now spends his days training marketers on how to better use AI to move their organization forwa…

Sadie Thoma, director of US B2B marketing at Google, and Derek Rodenhausen, managing director and partner at Boston Consulting Group, say that artificial intelligence is having a major impact on mark…

Michael Lacorazza, CMO of US Bank, and Mike Barrett, Founder and CSO at Supernatural AI, set out to break the mold: to partner together on an advertising campaign for the large financial institution …

Shiv Singh, co-founder of AI Trailblazers and the author of Marketing with AI For Dummies, knows that there’s still a huge range of adoption in the marketing space when it comes to artificial intelli…

Abhay Parasnis, founder of Typeface, is making a big bet on where artificial intelligence will truly reshape the marketing industry. After experience at Adobe and other large organizations, Parasnis …

Shelly Palmer, Professor at the Newhouse School of Public Communications at Syracuse University and CEO of The Palmer Group, reports on the AI marketing trends he is most excited about coming out of …

Ashok Kalidas, Chief AI Scientist at Kantar, helps Fortune 500 companies think about the cutting-edge technologies they need now and the best ways to implement new AI and ML tools into their organiza…

Jacqueline Woods is the Chief Marketing Officer at the software company Teradata. She has a unique vantage point as both a CMO herself and as someone who works with other companies every day to bette…

Jeremy Fain, CEO and Co-founder at Cognitiv, is on a mission to better predict consumer behavior with the help of artificial intelligence. The deep-learning advertising platform was founded in 2015 a…

Omar Rodriguez-Vilá is a professor of marketing at Emory University and a partner at MarCaps, and was previously a practitioner at Coca-Cola. He’s looked at the ways some of the best marketing organi…

Adam Brotman, co-founder and co-CEO at Forum3, an AI lab, has spent his whole career helping brands embrace technologies to lead them into the future. Now, with his co-founder Andy Sack, he’s taking …

Yaniv Makover, CEO and cofounder of Anyword, says that no company - large or small - will end up with a one-size-fits-all AI stack for their marketing teams, Instead they will be vertical, horizontal…