If you must make a corporate video...

Here are the 5 tips for making an obligatory corporate video feel less cringeworthy:

Get out of the office for interviews

• Shoot outside or in interesting locations, not just stale office settings
• Frame shots creatively, not typical corporate talking heads=

Never use stock footage

• Plan ahead and storyboard to avoid relying on generic stock clips
• Get creative with illustrations, animations, or recreating scenes yourselves

Keep it super short

• 2.5 minutes max, no exceptions
• If you need more time, make it a series instead of one long video

Find the music first before shooting

• Let the soundtrack inspire shots, edits, pacing
• Build in natural transitions around musical cues

Pay for color grading

• Adds a premium, polished look that elevates it beyond typical "video"
• Differentiates it from amateur productions