Death to the Corporate Video
Tools and advice to make B2B videos people actually want to watch. Hosted by Guy Bauer of Umault, a boutique video ad agency that helps B2B businesses create captivating content, engage the right people, and drive sales. Learn more about us at umault.com.
- Update frequency
- every 16 days
- Average duration
- 21 minutes
- Episodes
- 98
- Years Active
- 2019 - 2025
The biggest lesson I've learned about marketing
5 things to know before making an AI video ad
The best b2b video ads have these three things
How B2B Video Marketing Is Changing in 2025 (And What to Do About It)
Entertaining your audience is no longer optional
Why B2B marketers need AI — and a firm hand on the wheel
Guy's Star Wars film made with AI: https://youtu.be/A_8Md9j2uXQ?si=CZqEBp-OqqDLF4Qu
Go with your gut (yes, even in B2B)
Why you should invest in creative B2B video ads
1. Introduction (00:00 – 00:00:22)
- Guy welcomes listeners back to the podcast, “Death to the Corporate Video.”
- A quick note on Chicago’s unpredictable spring weather, jumping from 70° to snow in a week…
Six ways to raise your chances of going viral
Focus Your Attention on One Channel
- Pick the platform where you already have the highest engagement (LinkedIn, YouTube, X, etc.).
- Funnel all traffic—emails, social shares—through that single post for m…
How to NOT be funny
Key Takeaways
- Originality over “safe jokes.” Recycled humor feels stale and won’t get shared.
- Take risks to stand out. Uncertainty is a part of creativity—lean into it for bigger payoffs.
- Avoid forced f…
How to go from corporate to captivating
Key Takeaways
Incremental Creativity
- You can’t jump from a “zero-risk” corporate video to an ultra-creative ad overnight.
- Start with small creative experiments to help your stakeholders get comfortable …
Your Competitors All Sound the Same (Here's How to Be Different)
Show Notes:
- Opening & New Year's Resolution (0:00)
- Guy's resolution to be more socially proactive with friends
- Choosing achievable resolutions over typical ones
- Main Topic: The B2B Marketing Mistake (1:3…
The 5 ingredients of a great B2B ad
Key Takeaways:
- Storytelling is King: A compelling narrative with conflict keeps viewers engaged.
- Authentic Performances: Great acting brings the story to life and makes it believable.
- Realistic Dialogue…
Unlocking the power of story
Show Notes:
- Introduction to Chris LeClerc and his company, Territory6 (0:00)
- The meaning behind the name "Territory6" and its connection to storytelling (1:30)
- Discussion on the simplicity and power of …
If you must make a corporate video...
Here are the 5 tips for making an obligatory corporate video feel less cringeworthy:
Get out of the office for interviews
- Shoot outside or in interesting locations, not just stale office settings
- Frame …
The most critical moment for your B2B video ad
In this episode, Guy breaks down what he believes is the single most critical step in producing an effective B2B video ad campaign. He reveals it's not the initial concept, scriptwriting, storyboards…
When it works, keep doing it
Don't get bored or try to be too creative if your current formula is driving results.
Key Points:
- Umault received a comment pointing out their frequent use of movie trailer parody videos, suggesting th…
Market to the human source code, not the trendy operating system
Tired of chasing trends that quickly become irrelevant? This episode offers a contrarian blueprint for crafting marketing that resonates with fundamental human truths that never go out of style. See …
The fake podcast interview tactic has to stop
In this episode, we expose a deceptive B2B marketing tactic that's on the rise - the "fake podcast interview." Discover why we believe this practice is damaging to brands and explore a better, more g…
Your project will fail without this person
We unveil the cornerstone of any successful project: the unsung hero who battles internal pressures to safeguard creativity. Discover why without this champion, your endeavors may falter, and learn h…