S.2 E-10: Sock It to ‘Em: Culture, Creativity & Custom Socks with guest Samuel Moses

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In this episode, we pull up our colorful socks and step into a conversation with Samuel Moses, the brilliant and bold founder behind Sockrates Custom Socks. What started as a fun, fashionable idea became a full-blown culture brand—and today, we dig into the business smarts, team culture, and leadership lessons behind this sole-ful success.

Samuel shares how custom socks became more than swag—they became statements. We dive into building a purpose-driven brand, how he created a team that walks the talk (and the sock), and why intentional culture best fits retention, performance, and creativity.

Oh, and we promise—we don’t toe the line on this one. 😉

🧠 In This Episode, We Cover:

• The story behind Sockrates and its meteoric rise
• How creativity + culture can drive team engagement
• Why branded swag needs to be more than just stuff
• Samuel’s thoughts on the importance of employee recognition
• The sock that started it all (you know we had to ask!)

Research Articles
✔️ https://www2.deloitte.com/us/en/insights/focus/human-capital-trends/2023/future-of-workforce-management.html

✔️ https://www.quantumworkplace.com/future-of-work/importance-of-employee-recognition

✔️https://www.achievers.com/blog/why-employee-recognition-important-benefits/

🎧Contact Sam Moses
LinkedIn:https://www.linkedin.com/in/sammoses/
Website: https://www.sockratescustom.com/
Phone: 18333838817

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Website: www.managewithhart.com
Instagram: @managewithhart